Why Every Business Should Have a Blog
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These days it seems that every business out there has some kind of online presence. It’s not something people do for just fun either, being online and being visible means you get a lot of income from various places. Have you ever thought about how many companies and individuals make money from having things like Facebook, Instagram or Youtube? A lot do. But you know what else people make a surprising amount of money from? Plain old, everyday blogs. That’s right – blogs!
Does your business have a blog? If not, have you considered getting one? Here’s a short rundown as to why all businesses should have a blog.
Search Engine Optimisation
It’s no secret that one of the key ways that people seek to have their business seen online is through search engine optimisation. This is essentially using different keywords and combinations of keywords in your content that people commonly search for when looking for businesses or products like yours. Your content pages with these keywords will then begin to come up as search engine results and provide those looking for products or services a direct link to your business via your website and blog. This is hugely beneficial to getting your business to rate high in Google, Bing and other search engines, allowing potential customers the ability to know that you’re out there and ready to provide a high quality service.
Blogs also bring about brand awareness. Many websites that sell products or services don’t have a lot of information about the brand itself, its perks and benefits or why people should purchase from you. Blogs give you a great platform onto which you can share details about your brand, business and the people who make it what it is. Blogs can be as informative and fun as you want, helping customers connect with you in more meaningful ways.
Brand awareness is key to creating customer interest in your brand and business, so using a platform like a blog to help create this awareness can really go a long way to ensuring your ideal customer base knows all about your company and what services or products you provide.
Off the back of connecting with your customers in meaningful ways, blogs can also help create trust with your customer base. The ability to write as little or as much as you want on a platform will help your customers get to know you on a more personal level, which in turn helps to create a real human persona behind the business, which has proven time and again to be beneficial to your customers in terms of creating important business-customer relationships that are vital to long term, repeat customers.
So whether you’re an existing company that’s been in business for awhile or you’re just getting going with your business and growing your customer base, one thing is for sure – you should consider getting a blog. There are many benefits to having a blog, and when you consider it’s an easy, inexpensive way to get advertising, search hits and attention to your business, what’s not to like?