What I Learned About Business From Batman
A couple of months ago, I wrote an article about What I Learned About Business From The Lord of the Rings. Now, I am going to look at the lessons taught to us by billionaire Bruce Wayne, aka Batman. There is a lot that can be learned from this Caped Crusader. In his alter ego, he's a billion dollar businessman. He's a master of the business world, but his real advice comes from what he does as a superhero. Here's what I mean...
Batman has a utility belt filled with all sorts of gadgets that can help him in his crime fighting and, like an American Express credit card, he never leaves home without them. What tools do you have to use to increase your business? Do you always have your business card on you so that you can share your information with a potential client? Do you have a stack of printed literature in your car? The internet and social media, such as: Twitter, Facebook, and LinkedIN are excellent tools for building your business. Are these in your arsenal, as well? Make sure that you are using what is necessary to make your business thrive.
When Batman faces off against the likes of Two-Face or the Joker, he always has a means of getting out of trouble. Why? Because he is prepared to handle any situation. While this may seem a bit unrealistic, you can prepare for obstacles by surrounding yourself by other experts in the field. You can also be prepared for setbacks by having a plan on what to do if a situation occurs.
We live in an age where we have Facebook, MySpace, and Twitter. Everyone on these social networking sites can be a potential client. Do you want them to see you playing Farmville or commenting on someone's post with foul language or political views. There is nothing wrong with having your own opinion, but keep your business life separate from your personal life. Set up a fan page - your superhero mask - for business and let the people know glimpse your "secret identity".
Batman shows devotion for those people that are close to him. He would do anything to protect Robin, Commissioner Gordon, Batgirl or his other friends. Why? Because they have furthered his career as Batman. They are the people who have put faith in him and he returns that faith with his devotion and loyalty. Even his origin story is tied in with his devotion. His parents were killed by the criminal Joe Chill and his life is now dedicated to protecting everyone from the likes of him. In your business, never forget the people who have helped you along with your rise as an entrepreneur.
Batman has a life outside of his Caped Crusader personae, but he is willing to drop the guise of Bruce Wayne at the first sign of the Bat Signal. He puts the needs of others first. This is his version of good customer service. The people of Gotham City are his customers and he is there to treat him with respect and service. This is the same way you should treat your customers: willing to go that extra mile to help them out at a moment's notice.