Over the past 5 or 6 years, there's been a huge transition in the way businesses spend their advertising dollars. Business owners are quickly learning that internet advertising is the most effective and measurable means of advertising for their product or service. Businesses are moving their advertising budgets from traditional advertising methods such as TV, radio and print, over to Pay Per Click Internet Advertising.
Some business owners try to launch their own PPC campaigns without the assistance or guidance of professionals in an effort to save money. This is a huge mistake. In this scenario, the business owner will end up spending way more than if he would have used a consultant. This is due to the business owners lack of knowledge and experience in PPC. PPC ad campaigns have to be set up and structured properly in order to achieve maximum return on investment. If the campaigns are not structured and managed properly, the search engine will charge much higher rates for the traffic being purchased. It takes a lot of time and work to learn PPC marketing, which is why it only makes sense to use a PPC consultant. So it's actually much cheaper to higher a consultant when launching your PPC ad campaigns.