There is a great mystery out there in the world known as SEO (Search Engine Optimization). This is the Holy Grail for web site owners. It is the phantom that they try to capture in their attempt to bring more people to their web sites.
SEO isn’t hard. It is time consuming and, if you don’t know what your are doing, can be a real headache without a lot of return on your investment. No one ever built a successful web site and did nothing with it. The good news is there are ways that you can help your web site yourself! Below, you will find some very good answers to having people find you online:
Content. This is the single most important factor to any self-serving web site. Your content must have good keywords and phrases – the same ones you want people to find you on when searching the internet. Search engine spiders love that text! Renew Your Content – and often! The search engines love it when you start making changes to your pages. If you cannot do this, then you can always blog. Blogging creates an RSS feed that allows spiders to find your web site. Make sure you follow proper anchor text linking in your blogs and tag keywords to help find your web site.
Links. Right behind content, you have to build up a group of links back to your web site – using those keywords and phrases that you are using in your text. Another important thing about links: If it is on a page that has nothing to do with your web site – it won’t really work that well for you. Make your links relevant! For example: If I wanted a link to my web site from this article, I’d put it as Web Site Design and Marketing.
Alt Tags. Every picture you use should have text associated with it to let the search engines know what it is about. These should be keyword rich words, as well. The text is referred to as an Alt Tag. These are easy to do. If you are doing your own web design, you put it right behind the image and it looks like this:
<img src=”images/yourimage.jpg” alt=”PUT SOME ALT TEXT HERE“></a>
Write Articles and Blogs. Is this a repeat? No. It can’t be repeated enough. Getting your name out as an expert in your field will last for years. I originally wrote an article in 2004 on running for people who are just starting to run (Found here: http://myfivebest.com/my-five-best-tips-for-starting-runners/). That article is still circulating the net and has been translated into several languages. The company I wrote that article for is still reaping the benefits. Blogging works in the same way. You are promoting your business and letting people know what you have to offer. It isn’t going to be easy, though. You have to stick with it.
Social Networking. Use it. What is it? It is mySpace, Facebook, sta.rtup.biz, Linked In, and many others. Make sure you put your link back to your web site and make sure you comment on as many other member’s pages as possible. Social Networking will help your web site tremendously. Don’t think this is the end of social networking, though…it is a growing way to make people find your web site and you are behind if you aren’t using this.
Originally posted by Jimm Fowler at www.mywebsource1.com