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One of the best methods of making sales on your web site is to contact people who have already purchased from you in the past. You could have their names and emails from purchases made through your web site, directly, or from people you have come in contact with through your brick-and-mortar store.
Email marketing is tricky, however, because there is a very fine line between emailing people that want your product and those nasty spam messages that fill our mailboxes each day. So, how do we make the determination?
The answer is simple enough: Don’t email anyone you haven’t actually made contact with. The temptation to buy a mailing list is always there, but don’t do it. That is spam and it will actually drive customers away from your web site.
So, the next step is building your list. This is an on-going problem with many companies, but I will give you some tips on overcoming this hurdle.
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Collect emails from your web site. Whenever someone orders from you, gather their email and put it on your list of people to contact. These people have already created a connection with you by making a purchase and you now have permission to sell more to them.
Have a place on your web site that allows people to sign up for a newsletter, more information, notices on sales, etc… This will add to your list quickly.
Hold a contest and give something away. Make sure that the only method of doing this is via sending you information on the client. You must have it that anyone can enter the contest and that the winners will be notified by email. This will add many people to your list.
If you have a local business, be sure that each customer that comes in gives you there email. An easy way to do this is to ask them at the check out counter. Offer a monthly giveaway or some incentive to do this. Talk up your online newsletter at your storefront and have people sign up for advance notice on products.
Once you have your list built, it is time to email your customers! As a suggestion, do this about once a month. It is best to run a special with your email. If you are sending out a monthly newsletter, include your specials within its contents. Always offer a link at the bottom of your email letter for the person to “Opt Out” of receiving your emails. If you are using an email service such as iContact or Vertical Response, this is already built in for you.
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